Professionally produced videos engage audiences in a way no other mediums can. Beyond entertainment, a stimulating audio visual experience can be far more memorable and effective marketing technique than text or static imagery. Here are 8 statistics expressing the value of video marketing today:
- Including a video on a landing page can increase conversion rates by 80%.
- 90% of users say that product videos are helpful in the decision process.
- Social video generates 1200% more shares than text and images combined.
- Companies using video enjoy 41% more web traffic from search than non-users
- 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video.
- After watching a video, 64% of users are more likely to buy a product online.
- 80% of users recall a video ad they viewed in the past 30 days.
- 74 percent of users who watched an explainer video to learn more about a product or service subsequently bought it.
Contact us today to discuss incorporating videography into your digital marketing plan.