We are honored to announce that the new website for Mulligan Breit, LLC has been recognized as one of the top 10 law firm websites in the nation by Lawyerist.
The website features video content that we produced front and center on the homepage, creating an immediately engaging screen. The user has the option to "view our story," in other words, view the full video with the sound on. The initial video is a muted loop to optimize load time and not force unexpected noise onto the user. However, after clicking the button, they get the full audio-visual experience.
The website itself is clean and sleek, not overbearing with unnecessary content or sidebars. It features subtle user experience enhancements like scrolling animations and fading page transitions to create a smoother, more enjoyable navigation. We also feature big, bold imagery throughout the site to capture attention and play off the clean, minimalist nature of the content.
Beyond mere recognition, we're proud of the new website's positive impact on statistics and analytics. Unfortunately, not all of the websites we work on have any form of anaylitics in place before we begin working, but with Mulligan Breit, we were able to accurately track and compare the statistics of the old and the new site. Without any form of paid search, the new site has seen a 12% reduction in bounce rate, a 45% increase in session duration, a 100% increase in users per month, and a 126% increase in sessions per month.
Overall, the Mulligan Breit website is a good example of merging video and web services to create one cohesive, effective digital marketing tool. Utilizing cinematic, branded videography along with boutique, custom web design allows for businesses to stand out, even within the most competitive, saturated fields.