Denver Digital Marketing Agency

Our digital marketing process is a structured, data-driven approach designed to help businesses build their online presence, engage their target audience, and drive measurable results. Here’s a breakdown of how we approach digital marketing:

1. Discovery and Goal Setting

• Understanding Your Business: We start by getting a deep understanding of your business, industry, target audience, and unique selling points (USPs). We also identify your competitors and evaluate their strategies.
• Defining Clear Goals: Whether your goal is to increase brand awareness, generate leads, boost sales, or grow your social media presence, we collaborate with you to define SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) that guide the entire process.

2. Market and Audience Research

• Target Audience Profiling: We conduct thorough research to define your ideal customer profile (ICP) and audience segments. This helps us create targeted campaigns that resonate with your audience’s needs and preferences.
• Competitor Analysis: We analyze your competitors’ digital marketing strategies to identify opportunities, gaps, and areas where you can differentiate your brand.

3. Strategy Development

• Multi-Channel Approach: Based on your goals and audience, we develop a comprehensive digital marketing strategy that covers all relevant channels, including:
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • Influencer marketing
• Custom-Tailored Campaigns: Each aspect of the strategy is tailored to your unique business needs, ensuring that all efforts work together seamlessly.

4. Content Creation

• Content Strategy: We develop a content strategy that aligns with your brand’s messaging and audience. This includes planning blog posts, videos, infographics, social media content, and more.
• SEO Optimization: Every piece of content is created with SEO in mind, incorporating keywords, proper formatting, and metadata to improve search engine rankings.
• Engaging Formats: We create content in various formats to maximize engagement, including articles, social media posts, videos, emails, and downloadable assets like eBooks or whitepapers.

5. Campaign Execution

• PPC and Social Media Ads: We design and run targeted ads across platforms like Google, Facebook, Instagram, LinkedIn, and others. We carefully manage ad budgets, targeting, and bidding strategies to maximize ROI.
• SEO and Organic Growth: Our SEO team works on both on-page and off-page optimization, including technical SEO improvements, link-building, and keyword-focused content creation to boost organic search rankings.
• Email Marketing: We create and manage personalized email campaigns designed to nurture leads, retain customers, and drive conversions.
• Influencer Partnerships: When relevant, we engage influencers to help amplify your brand message and reach a broader, highly-targeted audience.

6. Continuous Monitoring and Optimization

• Real-Time Analytics: We continuously monitor the performance of your campaigns through analytics tools like Google Analytics, social media insights, and ad platform data. This allows us to track KPIs such as traffic, engagement, conversions, and ROI.
• A/B Testing: We regularly run A/B tests on ads, landing pages, email subject lines, and more to determine the most effective strategies and optimize for better performance.
• Adjusting Strategies: Digital marketing is dynamic, and we constantly adjust and refine campaigns based on performance data to ensure they meet or exceed your goals.

7. Reporting and Insights

• Transparent Reporting: We provide you with regular, easy-to-understand reports that detail the performance of your campaigns, including key metrics like traffic, conversions, click-through rates, and ROI.
• Actionable Insights: We don’t just provide numbers—we analyze the data to give you actionable insights that can be used to refine the strategy and continue improving over time.

8. Ongoing Support and Scaling

• Continuous Optimization: Our work doesn’t end when a campaign is launched. We continue to monitor and optimize your campaigns for long-term success, making adjustments as your business grows and your goals evolve.
• Scaling for Growth: As your business scales, we can expand your digital marketing efforts to new channels, markets, and tactics, ensuring your marketing keeps pace with your growth.

Absolutely! We specialize in running Pay-Per-Click (PPC) campaigns that are highly targeted, data-driven, and designed to deliver measurable results. Our approach to PPC is focused on maximizing your return on investment (ROI) while driving relevant traffic and conversions to your business.

From PPC strategy development to ad creation to a/b testing and optimization, we’re hear to deliver high performance, positive ROI paid media campaigns. We continuously test, optimize, and report on everything in order to provide the highest quality, custom-tailored campaigns for your business.

Remarketing is a digital marketing strategy that involves targeting people who have previously interacted with your website, app, or online content but didn’t convert (e.g., didn’t make a purchase or fill out a form). By re-engaging these visitors through tailored ads, remarketing helps you stay top-of-mind, encouraging them to return and complete a desired action.

You’ve surely encountered remarketing ad campaigns before. Think about a time you visited a website shopping for a new sweater, vacuum, couch, etc. Then, next thing you know, ads for those products pop up everywhere on your Instagram, Facebook and all over website ad spaces. That’s remarketing.

It’s a super powerful strategy for keeping your brand in front of users that click into your site but don’t initially convert. For almost all businesses, whether consumer product facing or not, this can help bring users back and convert via purchases, lead form submissions, and phone calls.

In short, our combination of strategy, innovation, and personalized service separate us from the competition.

There are tons of digital marketing agencies. We know it can be hard to choose the right one. Maybe you’ve been burned before with poor performance or poor service, or maybe it’s your first time looking for a digital marketing partner and the ocean of agencies and freelancers is intimidating. We get it.

Here are a few key points that separate us from the others around:

1. We’re a small, flexible team of skilled creatives.

We like being small. It means you always get access to company leadership. It means we answer the phone whenever you call. It means you’ll never be relegated to an “account manager” who doesn’t understand your  brand, your product, your creative needs, or the technology inside your digital presence.

2. Custom-Tailored Strategies

• No One-Size-Fits-All Approach: Many agencies rely on generic strategies. We, however, take the time to understand your business, goals, industry, and competition to craft a completely unique digital marketing strategy tailored to your specific needs.
• Full-Funnel Marketing: We don’t just focus on one stage of the customer journey. We create campaigns that guide your audience through the entire funnel, from awareness and engagement to conversion and retention.

3. Creative Innovation

• Fresh Ideas: Our team thrives on creativity and innovation. We constantly look for new ways to engage your audience, whether through unique ad copy, eye-catching visuals, or interactive content.
• Emerging Trends: Digital marketing is always evolving, and we stay ahead of the curve. We’re quick to adopt new technologies, platforms, and strategies that can benefit your business, from AI-driven automation to the latest social media trends.

4. Long-Term Focus

• Sustainable Growth: While we’re capable of delivering quick wins, our focus is on long-term success. We develop strategies that build a solid foundation for sustained growth, ensuring that your business continues to thrive well beyond the campaign’s initial success.
• Continuous Optimization: Digital marketing isn’t static. We continually monitor, test, and adjust our campaigns based on performance data and evolving market conditions to make sure you’re always getting the best possible results.

5. Proven Track Record

• Success Across Industries: We’ve worked with businesses of all sizes and across various industries, from e-commerce and tech startups to B2B and healthcare. Our proven track record of successful campaigns speaks to our ability to adapt to unique business needs and deliver impactful results.
• Client Satisfaction and Retention: Many of our clients stay with us for years because we consistently deliver results, maintain a high level of service, and help them achieve their evolving business goals.

ADA compliance refers to adhering to the Americans with Disabilities Act (ADA), a law that mandates accessibility for individuals with disabilities in all areas of public life, including websites and digital platforms. For websites, ADA compliance means ensuring that digital content is accessible to all users, including those with disabilities such as visual, auditory, cognitive, or motor impairments.

Why ADA Compliance Matters:

1. Legal Requirement: ADA compliance is essential to avoid legal issues. Many businesses, especially in the U.S., face lawsuits if their websites are not accessible to individuals with disabilities.
2. Inclusivity: ADA-compliant websites ensure that all users, regardless of their abilities, can access and interact with your content, fostering a more inclusive digital experience.
3. Improved User Experience: Accessibility features not only help users with disabilities but also improve the experience for all visitors, such as those using mobile devices, slow connections, or different input methods.
4. SEO Benefits: ADA compliance can also have a positive impact on SEO, as many accessibility features align with SEO best practices, such as providing alt text for images and improving site navigation.

We offer AA rated ADA compliance on all of our websites, even AAA if necessary to the project. This means you’ll be protected from any ADA compliance lawsuits and your website will properly showcase your brand to all users, regardless of disabilities or impariments.

Yes, all of our websites are optimized for search engines (SEO) to rank for keywords related to your business and your business goals.

We optimize our sites from the ground up, ensuring all of the following:

• Clean and Efficient Code
• Mobile Optimization
• Fast Page Load Speeds
• SEO-Friendly URLs and Site Structure
• On-Page SEO Integration
• Optimized Content
• Schema Markup (Structured Data)
• SEO-Friendly Design
• Ongoing SEO Support

 

Absolutely. Check out our work section for project case studies, or feel free to reach out to us at hello@goldrockcreative.com to schedule a call where we’ll take you through real-world projects and show you their KPI’s and successes.