FloWater
Advanced Hydration for the Modern World
A powerful digital experience for a powerful mission.
FloWater is dedicated to ending single-use plastic water bottles and transforming tap water into safe, clean drinking water. It’s an important mission, centered around both environmental health and human health.
We designed and developed a new website not only showcases their flagship product, the Refill Station, but also explains the importance of their mission in an engaging, modern light. We then implemented a full digital marketing strategy to raise awareness and bring in leads, which led to massive spikes in website traffic and conversions.
A new custom website tailored to FloWater.
We designed and developed a custom website tailored to the brand. The site is fully responsive for all devices and screen-sizes, and fully technically optimized for search engines.
We also created a blog and frequently publish posts to boost SEO and help establish FloWater as a thought-leader in the hydration and plastics space. This new site has seen tremendous growth.
A powerful, cohesive brand.
FloWater embraces simplicity with a powerful statement. Their usage of only simple, clean sans-serif fonts and minimal base color palette in combination with powerful imagery lets FloWater’s powerful mission stand out.
Results
From 2023 to 2024, we saw the following results:
Increase in monthly traffic
Increase in avg. daily conversions
New sources of web traffic
This incredible growth is the result of both a strong, quickly-growing brand and strategic, multi-channel digital marketing. Not only is the new website tailored for FloWater’s audience, it’s also developed with cutting edge technology for optimal performance and SEO. It’s optimized and ranking for numerous keywords, bringing in thousands upon thousands of organic visitors each month.
Furthermore, we’ve launched paid marketing campaigns to attract new unique visitors and retain users that don’t initially convert on their first visit. These campaigns have allowed the brand to hit customers and clientele that normally never would have seen them, resulting in new sales and brand growth as their water refill machines land in new businesses.
