Justin’s Nut Butter
Advertising for the organic nut butter company
Self-aware advertising campaign
In partnership with another advertising agency, our team members helped write and produce an ad campaign for Justin’s Nut Butters. The campaign centered around a silly, meta, in-your-face acknowledgement of the brand’s advertising efforts. It reinforced Justin’s goofy, personal brand– one that doesn’t take itself too seriously, despite an important mission and a dedication to premium quality products.
We also helped ideate and create copy and brand materials for various products and product packages.